Come si legge sul sito di Apple la mela ha introdotto un programma (solo negli Stati Uniti) che consiste nel ritiro dei mac usati se se ne acquista uno nuovo.
Sinceramente non vedo la convenienza, uno gli ridà il vecchio computer (che, sinceramente, è anche bello….) e non riceve nemmeno un piccolo sconticino sul nuovo.
Io avrei preferito l’opposto (mi compro il nuovo computer e loro, in regalo, mi danno un modello vecchio, anche di 10 anni fa, che cmq è meraviglioso).
CUPERTINO, California—May 31, 2006—Apple® today announced the launch of its free computer take-back program, offering US customers environmentally friendly recycling of their old computer when they buy a new Mac®. Beginning today, the Apple Store® (www.apple.com) and Apple retail stores will give US customers the option of recycling their unwanted PCs, regardless of the manufacturer.
When a customer chooses to participate in the program, Apple will send an email with instructions and a label for free shipping and recycling. Customers simply package their recyclable equipment and attach the label provided. All equipment received by the program is recycled domestically and no hazardous material is shipped overseas.
Apple’s recycling programs have processed more than 21 million pounds of electronics worldwide since 1994. Apple continues to offer a free iPod® recycling program through its US retail stores, providing environmentally friendly disposal of any unwanted iPod and a 10 percent discount on the purchase of a new iPod. The company also operates a free drop-off recycling service at its headquarters in Cupertino for used computer systems and home electronics.
More information on Apple’s recycling programs and industry-leading environmental policies is available online at apple.com/environment.
Apple’s free computer take-back program is offered to customers in the 48 contiguous United States.
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.